The iconic go-to lens, totally reimagined. 50mm prime. An icon. Visionary perspective. Versatile focus depth. Capable of delivering striking, decisive images in nearly any light. Ideal for all manner of videos. The definition of a “go to” lens. It should be no surprise that Nikon chose the 50mm to be among the first of a new generation of superb NIKKOR Z lenses. And in doing so, have achieved a 50mm f/1.8 unlike any before it.

Captivating Portraits. Breathtaking Details. Elevated by advancements of the revolutionary Z mount, the NIKKOR Z 85mm f/1.8 S is a premium S-Line lens that blends optical ingenuity and artistic nuance. Flattering perspective. Breathtaking resolution. Stunning bokeh. Unwavering focus and lifelike accuracy compensation. This is an 85mm prime lens that will thrill and inspire those who shoot portraits, headshots, fashion, weddings, tight video shots, street photography or any situation that highlights the human form.

An ideal portrait-length prime, the FE 85mm f/1.8 from Sony is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f/1.8 maximum aperture benefits this lens’s use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.

Characterized by its sleek design, the 24mm f/1.8 Lens from Viltrox is a 24mm wide-angle prime lens designed for Sony E full-frame mirrorless cameras. The flexible wide-angle focal length pairs with the bright f/1.8 maximum aperture to suit working in a variety of lighting conditions and enables enhanced control over depth of field for isolating subject matter using selective focus techniques. The optical design incorporates three extra-low dispersion elements and two aspherical elements, which combine to suppress a variety of aberrations and produce high sharpness, clarity, and color accuracy. Three high refractive index elements are included to suppress a variety of aberrations and distortion and an HD Nano multi-layer coating has also been applied to reduce flare and ghosting for greater contrast in bright and backlit conditions.

he Viltrox AF 28mm f/4.5 for Sony E-mount cameras is a classic lens offering the perfect focal length for street photography. Thanks to its ultrathin and lightweight design, the lens remains almost unnoticed, which is beneficial for obtaining candid shots. When presented with a backlit situation, the lens produces a starburst effect that transforms light rays into spiky beams. An innovative aspect of this lens is the integrated cap, which opens and closes via a slide lever, eliminating worries of losing the cap and providing better protection against dust. Additionally, the lens is protected by multilayer nanocoating that prevents dust, oil, and water damage.

Compact and comfortable, the 35mm f/1.8 Lens from Viltrox is a wide-angle prime lens designed for full-frame-format Nikon Z mirrorless cameras. The versatile wide field of view is suitable for a broad range of subjects from portraiture to reportage, and the fast f/1.8 design excels in low-light conditions and for shallow depth of field applications. The optical design incorporates extra-low dispersion and high refractive index elements to suppress a variety of aberrations and distortion, and an HD Nano multi-layer coating has also been applied to reduce flare and ghosting for greater contrast in bright and backlit conditions.